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GENUS - “The art of preserving ancestral memory”
The art of preserving ancestral memory” was created in 2020 by Mother and Daughter.
The brand designs boutique jewelry pieces one of a kind by intertwining ancient knowledge with Class and Luxury.
After years of research and cooperation with Professors and Scientists dedicating their life to reading and decoding the messages hidden through the centuries... we started spreading the knowledge.
Merging the knowledge with a team of professional jewelers with more than 20 years of experience in the field, we create custom personalized boutique jewelry - personal pattern merging ancient authentic symbols, according to the client’s needs, and embedding the created personal pattern into Gold Luxury one of a kind Boutique jewelry.
There are symbols for Harmony, Unity, Family, Prosperity, Love, Protection, Youth, Eternity, Health... Authentic symbols kept their power and message through the ages! Legacy bequeathed by our ancestors as a mechanism, divine language, which can bring positive change in our destiny, in our lives
In 2023 GENUS® represents Bulgaria at the World Intellectual Property Forum in Geneva, Switzerland among 192 countries. In 2024 it receives an Award in "Fashion and Design" category.
On the eve of 2025, it receives the "Best Bulgarian Brand for the Production of Fine Jewelry" Award.
In May 2025, it receives the "Recognition for Contribution to the Innovative Development and Competitiveness of the Republic of Bulgaria for the period 2020-2024".
GENUS® has become the most preferred brand for the most special occasions! Some of the most famous celebrities of our time own jewelry from the Collection.
